Understanding Art 101

As an artist with an open studio in Asheville, North Carolina, I am around artwork and people all day long. People from all over the country visit me, check out my paintings and sometimes chat with me. Oftentimes, we talk about the types of artwork they like and don't like and they ask a lot of questions to try to understand my specific technique. I love these conversations. I love talking about art and help people appreciate the artwork they're seeing. My passion is that people at least appreciate (if not enjoy) all the artwork they see, whether it's from the ancient Greeks, Renaissance masters or modern abstract.

Recently, I was having a conversation with a studio visitor about different art styles and artistic periods and he admitted that he did not understand most art at all. That conversation got me thinking, and because of that, I decided to write a blog series based on a lecture I've given several times on the subject of "understanding art" because I think that's important. Understanding art does not mean you have to enjoy it or like the art at all. Understanding the art involves understanding the world view of the artist. This is crucial because knowing the world view of a person (their comprehensive conception of the world) helps us interpret what that persons says and does. 

So, for the next few weeks, I'm going to talk about chronological periods of world views and how those views affected the arts and culture. The world views I will cover include theism, deism, naturalism, nihilism, existentialism, modernism, new-age pantheism, and post-modernism. Sound exciting? Maybe I'm a geek but I think it's fascinating! Knowing a bit about these world views and knowing where a person is coming from helps us to better appreciate and understand that person. Who doesn't want to do a better job of that? 

"Remember...there are no mistakes with art"

I hear some crazy things sometimes. It just cracks me up what some people say. Just by way of reminder, I work in an open art studio in the River Arts District of Asheville, North Carolina. An "open" art studio means that people can visit from all over the country and all over the world (literally!) and drop in and visit with me and take a look at my artwork displayed on my walls as well as watch me paint.

My work desk/easel is about four feet from the door and so I'm right there. I can hear everything. :)  Here are some snippets of conversations I've heard recently that just made me crack up:

• "Babe, you could TOTALLY do this art! Ask him how he does it!"
• "Yeah, it's nice and all but did you see the PRICES!?"
• a guy to his girlfriend..."First he takes a photo and dips it in the glass..." (really??)

and my recent favorite..."Remember sweetheart, there are NO mistakes in art..."

That last comment is the one comment that makes me cringe actually. What that kind of mindset infers is that there is no such thing as skillfully crafted artwork and poorly done, ugly artwork. Believe me, I've made ugly artwork and I can guarantee there ARE mistakes in art because I've made a whole lot of them. Pay attention here...(I'm about to say something profound)...the freedom to MAKE mistakes with art is what also creates the freedom to innovate. Some of the crazy things I try actually work. Some unequivocally do not, but some do and that is how technique and skill advance.

I can guarantee there ARE mistakes in art because I've made a whole lot of them.

To say there are no mistakes in art is ridiculous. I mean, is art the ONLY thing human beings do that has no standard? I've heard good music and bad music. I've heard good voices and really bad voices. I've read well written books and really poorly written books. I've tasted really good food and really dreadful food. So is the creation of a painting or drawing in a completely unique category that makes it immune from scrutiny? Of course not. There is beautiful, well-crafted art and really bad art. I know this because I've made both.

"...the freedom to MAKE mistakes with art is what also creates the freedom to innovate."

I guess the other reason I don't like that comment is that it reveals some insecurity on my part, and I'm willing to own that. See, if it were true (that there are no mistakes with art) then I'm wasting my time trying to push the limits of what I think I can do with my own art; I'm wasting effort trying to get better and more skillful as an artist if there is no such thing as "better" or "skill" as it relates to art. But I really believe the creation of great art (any art -- painting, ceramics, sculpture, music, food just to name a few) involves developing skill. And skill at learning anything at all involves experimentation and playing with your ingredients and experimentation inevitably involves some failures. That's the human condition and art, if nothing else, is absolutely and completely human.

The Biltmore Estate

"Autumn Afternoon at the Biltmore" 

"Autumn Afternoon at the Biltmore" began with a request from a local couple back in December. They were visiting my Asheville art studio and gallery and it turns out they have season passes to the Biltmore Estate and were describing a scene which featured the narrow road between the reflection pond and the French Broad River. After agreeing on the size and price, they went back to the Biltmore and took photos which became the basis for this piece.

This was a challenging piece in that the composition is not just based on one photo but five. For instance, the boat in the foreground was in a separate photo and the sun burst in the trees was in another photo. The actual roadway has vegetation on the side of the river that pretty much blocks the view of the water so...for this painting, we did a bit of judicious weeding. At the very last minute, Canada geese were added into the reflection pond at the request of my clients and since I have a soft spot in my heart for ducks and geese, I added them happily. Honestly, what I am describing is one of the most important aspects of a commission: I'm not just painting a scene, but assembling a composition based on five photos which encapsulated all the warm memories this couple has of days of wandering and hiking around the Biltmore Estate. The result (I hope) is not just a nice painting but something sentimental. I painted memories in this one and had a great time doing it and the fact that the Biltmore Estate is the subject matter made it even better. 

The first year Joy and I moved to Asheville, we purchased season passes to the Biltmore as well. It's a great way to really enjoy not just the amazing house but the grounds as well. There are literally miles of trails to hike and several gardens to explore such as the formal and informal gardens designed by the amazing landscape architect Frederick Law Olmsted. If you have the chance to visit Asheville, North Carolina, it's definitely worth saving your pennies to visit. And...if you end up taking an awesome photo during your visit, send it my way! 

How to Make a Living as an Artist (Part 2)

As I stated in an earlier blog, I was recently asked “How do you make a living as a full-time artist?” And honestly,  I wake up every morning absolutely baffled that I CAN make a living doing what I love doing.

I work here in the mountains of western North Carolina in the town of Asheville,  and largely because of that, I do not do art shows or art festivals. I really don’t go anywhere, because I can't afford to leave my studio.  Basically, I walk to work in Asheville’s River Arts District, unlock the door, turn the lights on, stick the “OPEN” flag out on the side of the building and then I start painting, and people (some locals but mostly tourists) come through my door and look at my artwork and by far, most of my sales come from people who walk in off the street. They are visiting Asheville, heard about the River Arts District and they want to make sure they check that off their “to do when visiting Asheville” list. If I lived practically anywhere else, this business model would not work at all. But because there are now about 220 artists within about one square mile who do this, and who go together on advertising to get the word out, people know about us and they visit (and purchase art!)

 If I didn't have this business model available to me as a real option, I'd probably be in trouble.

So the fact that I can make this business model work is largely due to where I live. But the details as to how the situation in Asheville makes my life as a full-time artist possible -- I don't see why that can't be replicated anywhere else. I really hope it can. There's nothing magical about Asheville (although some locals explain that Asheville is special because of giant crystals under the city. Ground penetrating radar has never detected said crystals, but I digress...

If I didn't have this business model available to me as a real option, I'd probably be in trouble.  Most other full-time artists around the country that I know get their work into as many galleries and art festivals as possible. I truly have all the respect in the world for artists who travel from art festival to art festival and have their work in select and profitable galleries and who make a living that way. I cannot compete with them. I mean, I have found a few galleries that now carry and sell my work but honestly, I make most of my own sales from my Asheville studio. I would love to find more galleries around the country that would represent me, but I honestly don't know how to find them, so I unfortunately cannot be much of a help with any of that.

But because I live where I live, I am literally "piggybacking" off the momentum every other artist here has created. It's symbiotic. Visiting artists have asked "is there even ROOM for another artist here?" and my answer is always "YES!" because it's like gravity -- the more the mass, the more the gravitational pull (i.e. more visitors recognize us as an arts destination) and that's a really good thing for all of us artists.

The other thing the artists do is to have "regular open hours" 

Why is Asheville so special? Well, for one thing, it is a tourist destination in and of itself, and that REALLY helps bring people into the area.  And here, the artists are working together and they are operating their business like a business. Let me explain.

First of all, most artists all rent studio space in the same part of town (not all scattered through the city). The artists have an organization they pay dues to and they (the River Arts District Artists) advertise and promote what's going on here. We have a printed studio guide with a map of where all the studios are, to make it easy for people. 

The other thing the artists do (well, enough of them anyway) is to have "regular open hours". I have my hours posted in our studio guide we pass out and on my studio door...10:00 - 5:00 every day but Sunday. So my studio is not just where I paint. I do paint here, but the public walks through my door every day, watch me paint, and they look at my finished artwork hanging on the wall. So it's kind of a cross between a messy studio and a classy art gallery that's open to the public. THAT is what I (and lots of other artists here) do.  And honestly, the only people I hear around me in the arts district that complain about not making sales are those who can only be here now and then. I totally get it that not everyone can or wants to do this full-time, but if you want to make a living with this more "retail" type art business model, you have to be open.  In other words: You cannot sell your artwork if your studio is locked up and dark.

Let me illustrate this point with a true story.  I was driving through an un-named state a couple years ago and saw a sign "historic arts district" and I thought "Oh COOL! Let's take a few minutes and explore!" So we did. My wife and I found the arts district and were really impressed with the concept. Turns out that the downtown area of this town was dwindling and the city wanted to re-vamp the area. So they sold studio space to several artists for SUPER cheap and even gave $10K per studio for upgrades and interior design.  And artists moved in! But when my wife and I were there (on a Friday), we spent an hour walking around the arts district and only one studio was actually open. If someone opens a hardware store or lighting store or barber shop or coffee shop on Main Street, they would have been there. They would be open. There is probably something I'm missing, but as a visitor, I didn't see how having closed art studios was helping to create a vibrant new downtown. I'll never go back. Not because the town wasn't cool (it was), but because it was a ghost town.

So my suggestion would be that you move to Asheville (I know artists who have done just that for all the above reasons I've mentioned).  But more realistically, I really think that wherever you live, you could try to get artists around you working together (in as close a proximity as possible). You could pool monetary resourses and advertise. Get the word out that you're there. Let the chamber of commerce and tourism office know you're there.  And BE IN THE STUDIO with lights on and door open and OPEN flag out front so people are invited in. That's what we do here and I know it works.

How to Make a Living as an Artist

I was recently asked “How do you make a living as a full-time artist?” That is the million dollar question for a lot of really creative people out there, and there are so many factors involved in the answer. I’ve seen people become really successful with an art career and some miserably fail. It’s really not rocket science, but there are certain things you should do and some you shouldn’t do that can help or hurt your chances. Let me explain.

A few years ago, a gentleman came into my art studio and told me he was an artist and wanted to talk to me about getting his paintings into my “gallery”. He then proceeded to remove several oil paintings from a cardboard box to show me. I had to explain that this was my studio (where I create and sell) my own art, and not an art gallery per se. And honestly, the level of skill I saw was not something that would inspire sales and sales are the only way an artist can make a career out of creating art.

Just because you want to sell something
doesn’t mean anyone will want to buy it.

I am reminded me of an experience I had when I was four years old. I wanted some money to fund a trip to the store for candy and baseball cards, so I cooked up a scheme involving a handful of rocks. See, I decided I would set up a card table out by the street and make a sign that read “ROCKS FOR SALE”. These were super cool rocks (I thought) and I was sure someone would agree (enough to part with a quarter). No one even stopped to look at these gems-in-the-rough. No one. Important lesson learned: Just because you want to sell something doesn’t necessarily mean anyone will want to buy it.

In my opinion, if someone desires to make a living creating and selling artwork, they need to be willing to seek solid artistic training, critique and learn the basics of promoting their business. 

TRAINING

If you want to create and sell your artwork as a career, get training, and pick your school carefully. Not all art schools or art programs teach actual skills. Visit the school and take a look at the student art and ask yourself a question: “Does this look like something people would actually purchase?” Some of what I see at art colleges look like the students are having a truly cathartic experience creating some really edgy art, but unless that’s combined with real skills learning, how do you make a living with that when you graduate? This is why so many art students graduate and end up flipping burgers. Training is really important. Look, if someone works on my car or repairs my air conditioner or operates on my brain or makes me Beef Wellington at some expensive restaurant downtown, I would absolutely expect they were well trained and have some real ability. Same with art. Same with everything else we do.

I can hear someone say, "So you just dismiss everyone who's self taught? You think we all need art degrees?" And I would answer a definite "no". I basically invented (self-taught) my whole technique I use (with the help of the foundation I received with my training). I'm not discounting the concept of "self-taught" at all. I just think that a person can go a lot farther in any profession we're talking about it if that person got some coaching, and the easiest way to get coaching is school. There are actually "rules" in art that would be really helpful for an aspiring artist to be very familiar with.  Knowledge of those rules will help you create something amazing. When I was a kid, I was bored with normal tomato soup and so...I decided I would experiment with adding orange juice to it. I learned very quickly that certain flavors blend well together and others definitely do not. There are rules. An art degree is definitely not the only way but it's the easiest way. If you don't go that route, try to find a mentor. All I'm saying is that in addition to any possible self-teaching, get trained. Get input from others (and especially experts), which conveniently leads me to my next point:

CRITIQUE

If an artist has an arrogant personality that doesn't listen to or seek out critique, I don't think that's going to help them move forward. (I have more to say on this subject in an earlier posting if you're interested.) To make a living doing this, you have to listen for criticism and not just TO criticism. Sometimes what an artist wants to paint may be really therapeutic, but won't be sellable. When you look at art creation as a career, you have to find a balance -- it should be both inspiring to you and inspiring to the viewer of your art.  

I’ve had one artist a couple years ago visit my studio and ask if they could make an appointment to ask me for advice as to how to make art his career. That was totally flattering and I liked the fact he asked for an appointment (that was respectful). When you show someone respect, they will be much more likely to help you out with some advice. So seek out other artists and/or gallery owners. If they’re too busy, they’ll tell you, but you may get some really great advice this way. 

The other thing you could do would be to enter your work in juried art shows. If your artwork is consistently rejected or consistently gets attention and/or wins an award, that will be a real gauge as to whether your abilities are what they'd need to be. 

SELF PROMO

Get professional looking business cards and create a website. The website should have your artist statement, bio and lots of photos of your work, and how to contact you. Do you do commissions? Explain how that works. Don’t be afraid to look at other artist's websites and make notes of what you like and don’t like. If you can’t afford to pay someone to create a website for you, there are DIY website programs out there and they’re fine. Just make it simple and clean and informative. 

GET OUT THERE

After training, critique and creating professional-looking self promo tools, you’re ready to begin actually putting together your career. In my next post, I’ll discuss the variety of ways you might do that and explain what I did (which was a bit less “conventional” than most professional artists out there) but it worked really well for me. 

Gallery Representation in Hendersonville!

I'm super excited to announce that I'm going to be represented in Hendersonville, NC right there on Main Street at the Silver Fox Gallery (508 N. Main Street). I just toured the gallery today with Joy and it's a really wonderful collection of furniture and really exquisite home furnishings (including artwork). If you're in the area, it's most definitely worth a visit. Tell them I sent you!

I'm excited about it for several reasons. First, it'll be great to be represented right there on Main Street (just across from Mast General Store). I've always LOVED Main Street, Hendersonville. It's full of tourists in the summer and it's just a really nice place to walk around, check out galleries, antique stores, grab some ice cream, visit the bakery and go to dinner. There's also a wonderful kids museum just up the street, Hands On! Children's Museum (with grandchildren that visit, we go there often). So anyway, I love the location.

Secondly though, this gallery is very deeply involved with interior design projects (they have on-staff designers) and I've had super great experiences in the past working directly with an interior designer on special custom projects in the past (the Pardee Cancer Center, City Centre project in downtown Asheville and including the main elevator lobby, and the Hilton Garden Inn lobby.

So hello Hendersonville! I'm glad to be a part of what's going on in one of the coolest little towns in North Carolina!

Four Seasons on the Blue Ridge

"Four Seasons on the Blue Ridge" (Each panel 10" x 24")

What is it about the theme of the Four Seasons? It's always a winner. When you think about it, it's almost strange because I think most people hate change. We are indeed creatures of habit in nearly everything we do. There's a security in habit, in sameness, in routine. But all the rules are broken with the very popular theme of the Four Seasons (which is all about change!). Maybe we're not as addicted to sameness and routine as they say we are. 

What would it be like if all four of the above panels were winter? Or spring? Boring. It would never sell. But show the same scene as it undergoes the annual metamorphosis from death to life to death again (going out in a blaze of glory) and it immediately gets attention. 

And I suppose you can emphasize different ideas by how you organize the panels. Start with Winter and end with Autumn (as I've organized the panels above), you might emphasize resurrection and growth to maturity (and that maturity is a beautiful thing). Start with Spring and END with Winter, you might emphasize the whole natural life cycle: Birth (with Spring) and ending with death (in Winter). I did not organize the panels that way because by all accounts, I'm getting into the Autumn phase of life and I'd rather not emphasize my impending doom. 

So whether it's my artwork, or Vivaldi's famous "Four Seasons" or any number of takes on the theme, we keep coming back to it...the beauty of the passage of time, and it's new every time it's illustrated. This was a fun project and I think I may come back to it myself from time to time. 

So, if you're visiting Asheville's River Arts District soon, come on by and take a look in person. And you can rearrange the panels to send whatever message you'd like!  Cheers!

What's Next?

I really do like this time of year. January is a time for resolutions, right? It's a great time to take stock -- to look back at last year and the year before and see where we've come from, what's worked well, what we need to change in order to where we want to get to this time NEXT year. I love this by the way. I love dreaming and scheming.

Planning and Scheming...

As an artist in Asheville's River Arts District, I really do work right in the middle of the best place to create art right now. I say "right now" because things change (they always do) but for right now, Asheville is unmatched as a location to produce (and sell) art. I have a few galleries around the south that carry some of my artwork, but about 95% of what I sell is sold right from my art studio to folks I've met and enjoyed conversation with. I love this business model. But one of the things I decided to do this year was to put more time into diversifying my sales, by reaching out to other galleries and looking for creative ways to connect with more people. Right now, all my eggs are in one basket really. I open my door and paint. That's my marketing strategy. Because in Asheville, an artist doesn't necessarily have to go around the country setting up their booth at this and that art show in order to sell their art and get exposure. People come here and I get to stay put. But if things change (and as I said, so far when an arts community has existed like this before, it's been a temporary phenomenon), then I could go scrambling if I don't take advantage of this time I have right now.

So, I'm looking for other galleries in good locations and I'm looking into juried art shows around the country.

That's my big goal for 2018. Check back this time next year for a report on how I did!

The Power of Mystery

I love watching people. Call it voyeuristic but it can be quite entertaining sometimes. I have an "open art studio" in Asheville, which as I've explained in the past, means that anyone can walk in at any time and take a look at my paintings on the wall and watch me work (if they want to). When people enter my studio, my area is just to the left of the door, so I'm right there, and that's my favorite time to pay attention. Oftentimes, the expression on peoples faces is one of complete bafflement. Just last week, a woman strolled in, took a couple second look at the first painting on the wall, screwed up her face and said, "Okay, so what is this? How do you do it?" That made me laugh inside (I love that my artwork baffles people!).

When I began painting and first opened my studio in Asheville, I used to answer these questions in great detail, which, when I think about it now, was really weird I felt compelled to do that. It would be like if you went to a French restaurant and asked the waiter how the chef cooked the Chicken Basquaise and the chef came out, sat down at your table, pulled out the recipe card and went over it all step by step. That was me.

I don't do that anymore simply because I realized that when you de-mystify something, you take power away from it. I don't want to do that. I love what I do -- I put so much of myself into my paintings -- I don't want to take away their power to grab people. I WANT my artwork to baffle people and give them enjoyment. I really want to illicit wonder. So...I WANT people to wonder what the heck they're looking at and I want them to guess how I do the kind of artwork I do, but I walk a fine line. See, I want to be polite and answer their questions and encourage even more questions. But I have to try to figure out how much to answer and what not to say, knowing that the more detailed an explanation I give, the more I deflate the power of the art I'm explaining.

I want my artwork to be truly unique. I've spent almost eighteen years developing something that no one else is doing, and while that's really satisfying, it also is frustrating because I WANT to talk about it. I think what I do is fascinating (most of the time). I have a blast and I think it's probably normal for someone to blab endlessly about what they're excited about. But in my case, I have to know how little is acceptable to say, and then say no more. Mystery gives power, and I would think all artists would want their work to be powerful.

Angsty or Terrified?

So last week, as I said in an earlier entry, a husband and wife breezed through my Asheville art studio/gallery without saying a word to me and then left, sitting down on the chairs right outside my door (which was open -- with me working just inside said door). At that point, the man said (loud enough for me to hear) "well I know, but it's ridiculous! I wouldn't pay half what he's asking for that!"

To that man, I would like to say "thank you for your rudeness. You gave me something  to write about in my blog!" Because of that encounter, I began thinking about how best to respond to critique and I am taking this platform to share my thoughts to anyone interested. I have already addressed what I call the "angsty" artist who doesn't care WHAT anyone thinks about their craft (whether it's painting, writing, music or whatever). They do not digest criticism because they immediately deflect it.

The other type of artist I know is not angsty at all. They are frightened and completely insecure, not wanting ANYONE to see their artwork.  Putting their art out there for people to actually see absolutely terrifies them. I tried to teach art students who were the "terrified" type, but found them just as difficult to teach as the arrogant students who would not listen to my advice or instruction. I remember a young woman that was in the class I was teaching. She was working hard on a painting, but when I walked over to her desk to see how it was coming along, she swept it up and hid it from me. "Please don't look! It's a mess! Yours is so much better!" If you can relate to this woman,  may I gently suggest that the "terrified" artist is not that much different from the "angsty" artist? See, neither the angsty or terrified person them allows any criticism or correction -- they just take different emotional roads to the very same end.  Whichever side we fall on, we can be categorized as arrogant.

"Arrogant?" I hear the terrified artist type cry. "I'm not arrogant!" (The angsty artist doesn't see themselves as arrogant either.)

Well, follow me here. The angsty type doesn't listen to any criticism and neither do you. In my opinion, whichever side we fall on, we all think far too much of ourselves. The terrified artists (I was one of you  at once point) think we have to be perfect at what we do and critique is crushing and to be avoided. The angsty artist thinks he's already perfect, and critique is pointless and unnecessary in his mind and is to be avoided. So what's the difference?

Both the angsty and terrified artist (or whatever) types need critique. We need to be okay with correction and advice. When I finish what I think was a great idea and no one pays any attention to it, I may have to conclude that the idea may be great to me, but if the people purchasing art do not agree, I won't be selling that piece. If this is repeated with all my work, then I'm out of a job.

A professional artist has to listen to critique and adjust sometimes. Hopefully as we mature, we begin to know the difference between a good critique and someone just being rude. I think we need to feel the freedom to toss what we think is bad advice. I also think we need to feel the freedom to accept advice with humility, and that's admittedly really hard to do sometimes.