art gallery

"I'm just not making the sales I need!"

I’m frustrated. Over and over again, very nice visitors file into my studio at 10:15 - 10:30 AM and ask me “What time do all the other artists show up?” That’s such a good question. And when I answer with “some of them will open at 11:00 I think, and then others — who knows?” they sometimes get short with me. I understand that angst. People travel to Asheville and they make their way down to the River Arts District in the morning and they’re greeted with what looks like a ghost town. At 10:00, I’m one of just a handful of studios open.

What’s frustrating about this is not that I’m the only one around. That’s actually good for me. I sell lots of paintings before noon (maybe because I’M OPEN BEFORE NOON). Sorry for the attitude. :)

What’s frustrating is that some of the artists that are not around are the very ones I hear complaining about sales. “I’m just don’t make the sales I need to make it worth it to be here”. But…if you’re not open, how will you make sales?

So if whoever is reading this is an aspiring artist who would like to do this full time, here’s some advice: Look at creating and selling art as a full time job and have regular (and consistent) hours. Then advertise those hours. I know there are lots of artists who are part time in their craft. I totally get that. That was me for many years. So just make it a goal to be “open” as often as you can. And think about finding other part time artists form a co-op and publicize that you’re open! Invite people to visit. Advertise! If you go in with other artists, that makes all the shared costs a lot more possible.

I really want to see other artists succeed, and that can’t happen if people do not see the artwork they are trying to sell. And if the doors are locked, no one will see the artwork and…hence, no art sales. It’s not rocket science.

Progress!

I was bored yesterday and read one of my old blogs. I’m laughing at myself right now! I mean, how bored does a person have to get to re-read their own blogs?? Actually, I was just checking my post “Looking Back and Looking Ahead” and I was kind of excited. It’s just over a month ago I wrote that post, and I’ve already started tackling the goals I listed.

I mentioned first that I wanted to get into more art galleries. That’s important, because although I have an art studio in Asheville’s River Arts District, having your work in other places increased the chance that something will sell. It just makes sense. I do have a gallery (Hanni Gallery) in Harbor Springs, Michigan that I’ll sending my work to and I’m curious about it. It’s in a great location. I’ve been to that part of the state and it’s really beautiful and draws lots of tourists. So we’ll see.

I’ve also had several art galleries recommended to me in Dallas, Houston and Austin, Texas. I’ll be headed back out to my Texas studio soon and will be visiting galleries while I’m there.

The next point on my “goals” list had to do with connecting with designers and art reps. I do have a good lead in Dallas that a client of mine in Asheville (an art consultant) recommended I contact, so I’ll reach out to them while I’m there as well. But I’m really searching for art consultants that can connect me to corporate art opportunities. So I only have one lead so far, but that’s a start anyway.

The last point on my “goals” list had to do with finishing my “sails” paintings and I’ve nearly done that and I’m really excited about the potential there. I just last night poured a single layer of resin on three of the panels and when I checked this morning, though the piece was sealed and high gloss, it was still flexible enough for it to do what I want it to do (billow out from the wall). I’ll be hanging all three of my prototypes on my Asheville studio wall in early March and then I want to start working on a larger piece with multiple, overlapping panels. Isn’t this fun?

This winter has been amazing so far. More sales and more commissions than I’ve ever had. I am so, so thankful for peoples interest in my work. It’s so humbling and gratifying, and it enables me to keep dreaming and scheming and planning and creating (i.e. doing all the things I love to do). Enough for now. I should really get back to painting…