What Makes a Painting a Good Piece of Art?

What I do is typically done by myself. I’m an artist and I paint. But the WAY I do it involves regular contact with people who visit Asheville. That keeps me psychologically balanced I think! One of the great things about my business model is that I get to hear all sorts of questions from visitors. Some of them crack me up. Some of them test my patience. And some of them make me think.

One really good question I got a couple weeks ago was from a couple visiting from New Jersey. They love looking at artwork but I could tell they had no confidence in “judging” art, so I had a really great time explaining to them that like it or not, they DO judge art all the time and that that’s okay. That’s a topic for another day, but the question they asked was “Just because I like a painting, does that make it good art? What makes a piece of art “GOOD” art? Is it entirely subjective?”

It needs to adhere to the rules of the craft, or break them skillfully.

Oh, that’s such a great question. My answer took about thirty minutes to explain and I still only scratched the surface. What makes art “great” art IS subjective, but it’s also objective. That combination is what makes it tricky. What makes a painting a great painting is determined the same way as determining what makes a song a great piece of music; what makes a poem a great example of poetry, or what makes a rendition of Beef Wellington a perfect “Beef Wellington”. All art can be judged. I’m not encouraging people to be “judgmental”. I’m just saying that judging all these things is natural and we all do it and that that’s absolutely fine. But just because I personally like this chef or this poet or this musician or this artist does not make what they produce “great”, right? What is that standard something has to meet in order to considered great?

Well, in my opinion…

1) ATTENTION TO DETAIL. It needs to be well-crafted and that well-craftedness should be obvious. There needs to be that mystified “How’d they do that?” asked. Great skill level counts and will be obvious.

2) INNOVATIVE. It needs to display a new take. There is nothing new under the sun, that is true. But to be considered “great”, I think there needs to be something unique about it. Otherwise (even if it’s well done), if it’s just like the next song, poem, plate or painting, what’s the big deal about it? Why does it matter? There must be something that grabs attention. There needs to be some obvious imagination involved in its production.

3) RULES, RULES, RULES. It needs to adhere to the rules of the craft, or break them skillfully. Like it or not, there are rules to art. There are mathematical rules that determine pleasing proportions. There are spelling and punctuation rules used in writing. There are rules that dictate pleasing intervals of sound when one writes a piece of music. There are rules that dictate great or horrible results in cooking. Rules are everywhere. And they can be skillfully broken, but you really need to know those rules intimately, inside and out, before you know how and when to best break them.

The thing is, if there is artistic expression that adheres to these three points, people respond to it. You can’t help but respond to it. It creates pleasure.

At this point in my talk with my studio visitors, the gentleman said, “But when I go into an art museum, half the stuff there just looks like crap to me. I mean, my two year old could do a better job.” Yep. Sometimes I think that good artwork ends up on people’s walls. Artwork that can’t be sold (i.e. no one wants it in their home) ends up in an art museum. Perhaps that’s too cynical. Probably. But there’s an old Dutch saying that probably applies here:

“Just because a mouse lives in a cookie jar does not make it a cookie”.

I think I’ll leave it at that.

New Art Gallery on the West Coast

Downtown Pleasanton, California

What a weird, unpredictable couple of weeks! I usually do not like unpredictable at all. I like planing my life as best I can. I know that’s impossible sometimes, but still…I try. But I’m so thankful that “unpredictable” isn’t always a scary thing! Let me back up and explain.

A couple weeks ago, the phone rang and I almost didn’t answer it. I totally assumed it was a robocall. Instead, it was a real live, breathing human! It turns out this guy is an artist who'd visited my studio, and in the course of our conversation, he said I should get into a gallery on the west coast; that he sells very well in a few galleries there. I explained that it’s a very difficult thing to find a gallery that fits you well when you live across the country. For example, a local gallery owner friend of mine once told me that she usually gets over a hundred artist requests for gallery representation in her email every week. She just deletes them without even reading them.

So, it turns out this complete stranger said he’d try to hook me up with a gallery he’s rep’d by in Pleasanton, California (in the Bay Area). I mean, who does that? A week later, I got a phone call from the gallery owner who had spent time looking over my website and studying my technique and…he was really interested. After he had a discussion with the gallery manager about what he thought, they sent me a contract for representation. And…I signed it. This is exciting to me for several reasons:

1) I’d love to expand my reach to the west coast.

2) I’d love a tax deductible reason to visit the west coast.

3) I was asked if I could come up with several “vineyard” themed pieces. This TOTALLY excites me. I love the way the rows of grape vines add a geometrical element to a natural landscape. A vineyard is beautiful and peaceful. This theme totally fits what I love to be painting. I can even sell the pieces in my Asheville studio (we have vineyards here too — heck, they’re kind of ubiquitous, you know?)

“…I’d love a tax deductible reason to visit the west coast.”

4) What the gallery has asked for is one large original piece and several prints. So, because of this, I’m going to venture into the world of metal prints. These are a relatively new technique of dye sublimation on a metal surface, creating awesome colors and really emphasizing contrast. I like that, because my paintings are painted on a metal surface. The reason I’ve done very, very few prints before is that compared to an original, the print on paper or canvas is just flat, dead looking. These metal prints glow. I’m excited to try them out and see how it goes. This could open up a lower price point possibility for someone that wants one of my paintings but can’t swing the price of an original.

So, I guess the moral of this story is: When the phone rings, (unless it says “United States” or “Unknown Caller”, answer the phone! You never know who’s on the other end.

More Questions and Answers

A few weeks ago, several of my Facebook followers asked questions about me and my art background. Since then, I’ve been slowly making my way through the answers. Here is the final installment (for now) of answers. But…if something I say here sparks another question, just ask. Thanks!

Did you grow up in Asheville? If not, how did you find it and why did you move there?

I did NOT grow up in Asheville. I tell people around here that I grew up in a town just south of Atlanta (look on a map...Los Angeles is latitudinally just south of Atlanta). I grew up on the west coast. After Joy and I married, we moved to Washington State (the most beautiful place we ever lived) and then crossed the country with our dog and four kids for an adventure...to discover the east coast. Over the next few years, we spent time in Virginia, North Carolina and Florida, but we kept coming back to the mountains of North Carolina for vacation. Several years ago, I got a job with a company that allowed me to work from home, so at that point, "home" could be wherever we wanted it to be, and that was Asheville. We the town because it has such a great vibe and because the people here seemed to celebrate everything outdoorsy. I love that. At that point in time though, I had no idea there was a River Arts District. Once I discovered that, wow...that changed everything.

How did you find your studio?

I was first offered (for free) a six foot wall space in the studio of a friend of mine (Phil DeAngelo). He had told me that if I sold something, I could kick in something for the rent, but if not, the space was gratis. Who does that?? Well, Phil did so I took him up on it and never had to skip a month of rent. A couple years later, I was making about half the $$ from art sales as I was with my "real" job, so I cut down to half time at my job. Within the six months, my art income surpassed the normal annual income of my "real" job, so I quit altogether and never once looked back. A couple years later, the studio Phil and I were sharing was just too crowded, so Phil helped me find my current studio in the Pink Dog Creative building. I love this studio. It's HUGE and it's so nice to be able to spread out and really make it mine. So I've been there for the last six years and am about to sign on for another five.

What kinds of other jobs did you have before you became an artist?

I was an industrial designer fresh out of college, then began a job painting backgrounds for Hanna Barbera cartoons (remember Scooby Doo?). That was an awesome job. But then the company had a fallout with the union and because I was the new guy, I was let go. Then I was a sign designer (which was a sort of nice combination of the design background I got in college and the art background I got at Hanna Barbera). It was a lot of fun really. When we moved to Florida, I became a project manager. At this point, may I interject a helpful suggestion to anyone hiring for a project manager position? Do not ever, ever hire an artist. My brain was designed to focus on one thing hard. Project managers (I found out) focus on several things simultaneously. That is impossible. I was the worst project manager. I felt sorry for my employers. They were kind enough to not lay me off, but I did quit after a couple years of job hell. I think they were probably as happy about my decision as I was. At that point, I went back to sign design because it was easy for me. It was at this point I found a national sign company that would let me work from home. Then I discovered Asheville. For the rest of the story, see the answer to my previous question.

That's it for now. Thanks for your questions! And if you ever have any more, please just let me know. That way, I don't have to wrack my brain regarding what I'll blog about! :)

Studio Expansion...Hello Northeast!

Joy and I are really excited. We’re expanding! Asheville is awesome and we love being here. There is no better place to sell my artwork than the River Arts District. But Asheville has turned into more than just a home. It’s more like a “home base” now, and the implications of that are pretty huge for Joy and I. Let me explain. 

A couple of years ago, we opened a part time studio in our home in the northern suburbs of Dallas, Texas. That studio has been wonderful. It’s in very close proximity to three of our four kids and nine of our grandchildren. And…Texas has awesome barbecue so it really could be worse, you know? 

This year, we have decided to expand, and open a studio in Pittsburgh, PA, just seven minutes from our oldest daughter and two more grandchildren. We’ve found a row house in the South Side, and has a huge attic space that will be perfect to transform into a cool painting studio. The area of town is awesome. It’s got real character. It’s right across a bridge from downtown, with bike paths, lots of restaurants and hip coffee shops right there. It’ll be a really different experience for Joy and I being right there, creating artwork in the middle of a major city. 

We’ll be renovating the place and using it as an AirBnB when we’re not in town, so…if you’re looking for a super cool place to visit, let us know! We’ll fix you up!

”I guess this means I’ll have to start rooting for the Pirates now, right??”

Between these two remote locations, we’ve got easy access to not only the southeast (where our Asheville home base is) but also the southwest and now the northeast! I’ve got clients all over the country, and this puts me in great proximity to be exploring new local galleries in each general area (it’s much more difficult to find a good gallery if you’re searching from five hundred miles away on the computer). 

So despite the really trying times we’ve gone through the last year (along with everyone else), we have lots of things to be thankful for, and are still dreaming and planning. Because of that, we’re still excited about the future and look forward to creating art (not just selling art) in different parts of the country!

I guess this means I’ll have to start routing for the Pirates now, right??

"How do you decide what to paint?"

One of the questions I regularly get asked from visitors to my art studio in Asheville is “where do you get all these ideas to paint? Have you been to all these places?” My answer varies but basically, I explain that no, I have not necessarily been to all these places, though I have been to some of them and I’m always taking photos. “Oh,” they’ll respond, “so you work from photos then?” Yes. About half the things I paint are inspired by photos I’ve taken or received from a client. I find I especially lean on a photo if it’s a commissioned piece of art from someone who has something specific in mind. The rest of what I paint basically reflect the happy places in my head.

“Because this is my job, I have to paint

mostly what I think people will purchase…”

Because I’m a full-time artist, I need my work to sell so I’m always listening to the people that visit my studio (even when they’re whispering to each other — yes, I can hear you sometimes!). This is SUPER helpful to me because I know what is really resonating with people. When I paint something new and hang it on the wall and it gets a ton of attention, loud sirens and blinking red lights go off in my head: PAINT MORE LIKE THIS! So I do. Because this is my job, I have to paint mostly what I think people will purchase in my River Arts District art studio by visitors coming to Asheville for a vacation. So most of my paintings are local or generic scenes. That said, I’m most excited right now about two really impractical pieces of art I started thinking about last winter: A 3’ x 6’ single crashing wave and a 3’ x 5’ scene featuring a composition of towering, jagged Himalyan mountain peaks.

What does a crashing wave or jagged mountains have to do with Asheville, North Carolina? Nothing. “Don’t you want these to sell?” you ask. Well, yes I want them to sell but I don’t care if these two sell or not. See, every now and then, I think it’s important that you express something really personal and distinctly “you”, whether or not anyone else ever appreciates it. Maybe these paintings won’t sell, and that’s okay. That said, these two are thankfully getting a ton of attention as I’m working on them, so that’s really encouraging. I’ll post the completion photos here when the time comes.

Close up of silver leaf wave.

Interior shot of my wave (with the first layer of paint) and the mountain scene.

Looking Back and Looking Ahead

In thinking about one year closing and another just beginning, I guess I'm not alone in getting a bit introspective regarding the accomplishments of this past year, and excited about the possibilities of the next. So to just get these things out of my head and on virtual paper, I’ll take advantage of this blog and record my thoughts and dreams here. So, in looking back…

2018 was very good to us. Here are some of the highlights:

1) Individual customer base grew to the highest level to date. See, there are basically three ways I sell paintings: individual clients who are purchasing artwork for their home during their trip to Asheville, sales from art galleries that represent me, and corporate / institutional jobs (public art, art installations, things like that). So the fact that more individual sales happened in 2018 is really, really encouraging.

2) Earlier last spring, I came up with a new method of creating an abstract painting. It involves applying texture to the canvas and then applying the metallic leaf, then drizzling resin over the entire piece in a random design or grid. Then when the resin sets, I add the paint in the "resin valleys" and then finish it all off with more layers of resin.

3) Just at the tail end of the year, I came up with a new form of installation art which will literally billow out from the wall. I've tested individual elements of the idea and so far, each test has worked awesomely. In the next few weeks, I'll be working on three prototypes. These will just be 20" x 24" pieces, but if this works (and I'm very positive about it so far), this concept could be accomplished with 4' tall panels, or eight foot tall panels, extending to whatever length desired to fill up the space.

And here are some of the things on my wish list for 2019:

1) Find more key galleries around the country that would represent me. This would result in "spreading out the sales" and income sources so that most does not just depend on Asheville, North Carolina. This seems wise. It would also be fun more me because I could expand the landscape themes I could paint.

2) Locate and work with more interior designers so that my corporate work would grow. These are really fun projects just because of the possible scale of them.

3) Develop and market my new "sail-form" art panels (see point three above). In my head, these could be really cool because the surface reflecting the light and holding the paint layers would be bent, so the colors would differ greatly from top to bottom and/or side to side. That could be really interesting.

I'm really, really grateful that I can now make a living doing what I absolutely love to do. This is something I never want to take for granted. And I'm really excited about dreaming together with my wife Joy regarding goals and ideas and possibilities for the next year. You never know the ride a year (or even a day) can take you on, but I'm ready to take a deep breath and dive right in! Wooo hooo!

Planning for a Second Studio Location!

This winter, I will be doing the preliminary set up for a second art studio…in TEXAS! I love mountains or wild seascapes, so I never, ever thought I’d be excited about being in Texas but here’s the thing…three of my four kids are there and seven of nine grandchildren are there, and Joy and I have the opportunity to set up shop right there with them all. We’ll still be keeping Asheville, North Carolina as our home base, and St.Claire Art studio in the River Arts District will still be open there, but parts of the year (corresponding to slower tourist seasons in Asheville), we’ll be painting in Texas.

I’m excited about two things related to this: first of all, I absolutely love the idea of being close to our family, and second, this opens up new opportunities for galleries in the central U.S. and Rocky Mountain states.

…finding the ear of a gallery owner takes either a personal visit by the artist, or a connection via a third party…

I’ve always wanted to find gallery representation in that part of the country, but being on the east coast, it’s just too far away to realistically explore. And finding the ear of a gallery owner takes either a personal visit by the artist, or a connection via a third party who knows the artist and the gallery owner. This second option happened to me just this summer. There is a gallery Elk River, Michigan (on the north-west coast) that will be carrying my work in the spring and I’m really excited about it! I’ve been to that area and it’s gorgeous — and it’s frequented by tourists. This opportunity came about because a client of mine that lives in that part of Michigan knew a gallery owner and she played matchmaker, and I’m so appreciative whenever that happens because it makes my job so much easier!

So if anyone out there in cyber-land knows of galleries I’d fit into in the central US and Rocky Mountain states, please let me know! This spring, I’ll be ready. :)

Thoughts on New Directions, New Possibilities

I'm an oil painter in the River Arts District in Asheville, North Carolina. I love our spot in the Blue Ridge mountains. It's really a fun, dynamic and sometimes crazy little city here in Western North Carolina. I've been painting in a studio in the arts district for almost eight years now and in my current studio for three years this month. It's been amazing. I get to paint and talk to people interested in artwork all day long, five days a week.

It is very much in my personality (maybe it's a basic human tendency??) to think "this will last forever". I love to "pigeon-hole" things so that life looks organized. And as much as I love change, there is something almost intoxicating about the idea of stasis, you know? Predictability can be comforting. The trick for a person with an artistic-adventurous spirit like me to find the line between predictability and unplanned adventure. The balance between predictability and adventure, comfort and fun -- that is the goal.

Sometimes though, so many things can change so very quickly. This season I am entering looks like one of those seasons of change, and from where I sit, it all (thankfully) looks like very good change. There are possibilities of new interesting painting commissions here in Asheville, new painting themes, expansion of my technique with a variety of finishes on my work, expansion of my market with international art galleries and the development of a new part-time art studio in the Dallas area (where three of our four kids live).

So over the next few months, I'm looking forward to sharing my adventures (if they work out) and maybe some disappointments (if my expectations do not work out) but it may be a pretty interesting next several months. In the mean time, I will keep painting, keep my studio doors wide open and totally enjoy the fall season (traditionally the busiest time of our year).

How to Make a Living as an Artist

I was recently asked “How do you make a living as a full-time artist?” That is the million dollar question for a lot of really creative people out there, and there are so many factors involved in the answer. I’ve seen people become really successful with an art career and some miserably fail. It’s really not rocket science, but there are certain things you should do and some you shouldn’t do that can help or hurt your chances. Let me explain.

A few years ago, a gentleman came into my art studio and told me he was an artist and wanted to talk to me about getting his paintings into my “gallery”. He then proceeded to remove several oil paintings from a cardboard box to show me. I had to explain that this was my studio (where I create and sell) my own art, and not an art gallery per se. And honestly, the level of skill I saw was not something that would inspire sales and sales are the only way an artist can make a career out of creating art.

Just because you want to sell something
doesn’t mean anyone will want to buy it.

I am reminded me of an experience I had when I was four years old. I wanted some money to fund a trip to the store for candy and baseball cards, so I cooked up a scheme involving a handful of rocks. See, I decided I would set up a card table out by the street and make a sign that read “ROCKS FOR SALE”. These were super cool rocks (I thought) and I was sure someone would agree (enough to part with a quarter). No one even stopped to look at these gems-in-the-rough. No one. Important lesson learned: Just because you want to sell something doesn’t necessarily mean anyone will want to buy it.

In my opinion, if someone desires to make a living creating and selling artwork, they need to be willing to seek solid artistic training, critique and learn the basics of promoting their business. 

TRAINING

If you want to create and sell your artwork as a career, get training, and pick your school carefully. Not all art schools or art programs teach actual skills. Visit the school and take a look at the student art and ask yourself a question: “Does this look like something people would actually purchase?” Some of what I see at art colleges look like the students are having a truly cathartic experience creating some really edgy art, but unless that’s combined with real skills learning, how do you make a living with that when you graduate? This is why so many art students graduate and end up flipping burgers. Training is really important. Look, if someone works on my car or repairs my air conditioner or operates on my brain or makes me Beef Wellington at some expensive restaurant downtown, I would absolutely expect they were well trained and have some real ability. Same with art. Same with everything else we do.

I can hear someone say, "So you just dismiss everyone who's self taught? You think we all need art degrees?" And I would answer a definite "no". I basically invented (self-taught) my whole technique I use (with the help of the foundation I received with my training). I'm not discounting the concept of "self-taught" at all. I just think that a person can go a lot farther in any profession we're talking about it if that person got some coaching, and the easiest way to get coaching is school. There are actually "rules" in art that would be really helpful for an aspiring artist to be very familiar with.  Knowledge of those rules will help you create something amazing. When I was a kid, I was bored with normal tomato soup and so...I decided I would experiment with adding orange juice to it. I learned very quickly that certain flavors blend well together and others definitely do not. There are rules. An art degree is definitely not the only way but it's the easiest way. If you don't go that route, try to find a mentor. All I'm saying is that in addition to any possible self-teaching, get trained. Get input from others (and especially experts), which conveniently leads me to my next point:

CRITIQUE

If an artist has an arrogant personality that doesn't listen to or seek out critique, I don't think that's going to help them move forward. (I have more to say on this subject in an earlier posting if you're interested.) To make a living doing this, you have to listen for criticism and not just TO criticism. Sometimes what an artist wants to paint may be really therapeutic, but won't be sellable. When you look at art creation as a career, you have to find a balance -- it should be both inspiring to you and inspiring to the viewer of your art.  

I’ve had one artist a couple years ago visit my studio and ask if they could make an appointment to ask me for advice as to how to make art his career. That was totally flattering and I liked the fact he asked for an appointment (that was respectful). When you show someone respect, they will be much more likely to help you out with some advice. So seek out other artists and/or gallery owners. If they’re too busy, they’ll tell you, but you may get some really great advice this way. 

The other thing you could do would be to enter your work in juried art shows. If your artwork is consistently rejected or consistently gets attention and/or wins an award, that will be a real gauge as to whether your abilities are what they'd need to be. 

SELF PROMO

Get professional looking business cards and create a website. The website should have your artist statement, bio and lots of photos of your work, and how to contact you. Do you do commissions? Explain how that works. Don’t be afraid to look at other artist's websites and make notes of what you like and don’t like. If you can’t afford to pay someone to create a website for you, there are DIY website programs out there and they’re fine. Just make it simple and clean and informative. 

GET OUT THERE

After training, critique and creating professional-looking self promo tools, you’re ready to begin actually putting together your career. In my next post, I’ll discuss the variety of ways you might do that and explain what I did (which was a bit less “conventional” than most professional artists out there) but it worked really well for me. 

"How do you decide what to paint?"

Johnsen Commission concept photo (for future 30" x 60" painting)

WHERE TO START...

One of the questions I'm often asked is how I decide what to paint. That question is most easily answered if said answer is dictated by the desires of a client for a painting that is commissioned. Obviously, for a painting commission, the client tells me what they want. That makes it easy (and usually a lot of fun because the subject could be almost ANYTHING).

When I'm just painting something to fill my walls here at my art studio in Asheville, then the answer is a lot more subjective. I usually am trying to keep an ear open at all times to what seems to be resonating with people as they enter my studio/gallery. That helps dictate what I will be working on next. See, my work station (where I do 85% of my work) is located just inside the door to my studio, so I'm right there, meeting and greeting people (and hopefully) painting. I hear people's comments (sometimes they crack me up!) so I know what is interesting to people. That helps me so much when I need to sit down and figure out what to paint to replace something that's sold.

SEASONAL?

One thing I've learned is to think one season ahead. Right now it's autumn. But right now, I've got an entire wall full of winter themed paintings and I've got more in the pipeline. The winter scenes are hot now through the holidays. As soon as "REAL" winter settles in and we're under snow pack and fighting freezing rain and sleet, then the appeal of snow scenes wears off. But that won't happen until January 1. As soon as it hits January, I'm painting spring scenes and by May, it's full-on summer scenes. I think this is because the human heart loves to anticipate the next season, but when we're "in the MIDST" of that season, we get bored and are longing for the next season. This is all new to me -- I grew up in southern California and we really didn't have much in the way of seasons at all, but the rhythm four seasons in Western North Carolina brings to life is just wonderful I think. I'm so glad to be living now in a place with four real seasons, because I love to paint all four (the Blue Ridge Mountains are spectacular all year round).

When I'm painting an abstract, then usually I just take a look at the "in" colors that are hot for decorating and I use those colors. Usually.

In the end though, I paint what makes me happy. There. True confessions. That's how I decide what to paint. Enough writing now...back to work.

Cheers!