art sales

"I'm just not making the sales I need!"

I’m frustrated. Over and over again, very nice visitors file into my studio at 10:15 - 10:30 AM and ask me “What time do all the other artists show up?” That’s such a good question. And when I answer with “some of them will open at 11:00 I think, and then others — who knows?” they sometimes get short with me. I understand that angst. People travel to Asheville and they make their way down to the River Arts District in the morning and they’re greeted with what looks like a ghost town. At 10:00, I’m one of just a handful of studios open.

What’s frustrating about this is not that I’m the only one around. That’s actually good for me. I sell lots of paintings before noon (maybe because I’M OPEN BEFORE NOON). Sorry for the attitude. :)

What’s frustrating is that some of the artists that are not around are the very ones I hear complaining about sales. “I’m just don’t make the sales I need to make it worth it to be here”. But…if you’re not open, how will you make sales?

So if whoever is reading this is an aspiring artist who would like to do this full time, here’s some advice: Look at creating and selling art as a full time job and have regular (and consistent) hours. Then advertise those hours. I know there are lots of artists who are part time in their craft. I totally get that. That was me for many years. So just make it a goal to be “open” as often as you can. And think about finding other part time artists form a co-op and publicize that you’re open! Invite people to visit. Advertise! If you go in with other artists, that makes all the shared costs a lot more possible.

I really want to see other artists succeed, and that can’t happen if people do not see the artwork they are trying to sell. And if the doors are locked, no one will see the artwork and…hence, no art sales. It’s not rocket science.